Ladbrokes is bringing Playtech games into its current version of the software since the relaunch of its online casino. The previous games on the site have been removed and are replaced by Playtech games.
Playtech now powers Ladbrokes’ Casino, Live Dealer, Poker, and Bingo products. The players will now be replete with more choices when it comes to playing selected bonuses.
Ladbrokes Managing Director of Digital Jim Mullen said, “By moving to Playtech product we are giving customers popular and market leading games as well as enhancing our ability to have a single view of their playing habits and a cross product view of player activity.”
“We have talked many times about the journey to provide customers with the ability to play different products using a single wallet. This enhancement represents another important step towards the creation of a seamless experience for our customers”.